Feb 24, 2014

Social Media Roundup: What You Missed Last Week – Feb 24

Will Francis
Feb 24th, 2014 - 2 mins read

WhatsApp Bought By Facebook for $19billion

The biggest story of the year so far, and for anyone baffled by that valuation, check this handy chart from Aakrit Vaish:


Mark Zuckerberg Keynote at MWC

In perfect timing following the massive mobile move from Facebook, Zuckerberg will be the star speaker at the world’s biggest show of mobile technology and new products – Mobile World Congress in Barcelona. His appearance there reflects the increasing convergence of social and mobile and he clearly recognises that the mobile industry is a key ally in further weaving his technology further into our lives. We’re out there too, so follow us on Twitterfor the latest updates.


New Twitter Profile Rolls Out for More Users

Have you got it yet? The new Twitter profile design is the most radical redesign in its 8-year history and is strongly reminiscent of Facebook and Google+ with a large header photo and a reshuffle of your information. It also highlights your popular tweets and the month you joined Twitter (has it really been so long?). The new header photo size is 1500 x 500 pixels, so time to refresh that profile, and if you have the new profile yourself you can see everyone else’s profile in the new design


Social Media Lie Detector

A project announced last week that started with analysis of social media conversations during the 2011 London riots will ultimately be able to separate rumours from true reports based on semantic analysis. The project, which is named after the Greek mythological character Pheme – famed for spreading rumours – will run for three years. It involves five universities – Sheffield, Warwick, King’s College London, Saarland in Germany and Modul in Vienna. Four companies are also taking part – Atos, iHub, Ontotext and swissinfo.


Social Media Guard

“The real world, remember that? It’s the thing that happens when you run out of battery.” In this funny little viral by Coca Cola, a spoof product which promotes real interaction is advertised. Great idea, and any brand could have done it.


Pokemon Game Played By Thousands

Currently there is a live single game of Pokemon Red which anyone can step in and input controls into by typing chat commands. Sounds like chaos but it seems to be working as a collective social experience. As many as 150,000 people have played at one time and it continues. Have a play here.


DHL Trick UPS Into Advertising For Them, Goes Viral

In this challenging stunt from DHL (though it’s not clear if this was an intentionally public ad), they shipped giant boxes to hard-to-find addresses with thermal ink on them which only revealed the words ‘DHL is faster’ when they warmed up nearer to delivery, leaving the hapless UPS drivers unwittingly advertising their competitors and looking a bit daft.

Will Francis
Feb 24th, 2014 - 2 mins read