Eurovision Breaks Twitter Record
With 5.3 million tweets, Eurovision fans were generating 47,136 tweets per minute throughout this weekend’s final making it the most tweeted about TV event. Ever. Austria’s Conchita Wurst appeared to be the driving force behind such a huge response with celebrities and brands all backing her performance.
Amazon Introduces #AmazonBasket
Announced on Monday, by replying to an Amazon tweet with #AmazonBasket a user can add the featured item directly to their online basket. While this doesn’t mean the sale is final (and is somewhat limited as Amazon must ensure the products featured in their tweets are of interest in the first place) it does mark the first steps in making Twitter a more exciting platform for direct response focused advertisers. Amazon have been tweeting deals of the day in a bid to drive sales in this launch period.
Brand Tweets Drive Consumer Action Both Online and Offline
We know that the main reasons people follow brands on Twitter is to engage in conversation, access exclusive content and receive special offers but new research carried out by Twitter has found that people are not just talking to brands, they’re talking about them. Around 80% of users examined had mentioned a brand in the 7 month measurement period and over 50% reported to have taken action after seeing brand mentions. Read more on their blog here.
LinkedIn Updates Mobile Offering
LinkedIn has plans to split the core desktop service into a selection of specialised apps for mobile – around 41% of LinkedIn users do so on mobile and the company aims to make this closer to 50% by the end of the year. While the standard app will still allow users to browse their connections, history and recommendations four further apps will offer more specialised capabilities. The first of which will be Pulse, will replace LinkedIn Today and serve as a hub for all social news.
Apple to buy Beats
On Thursday we heard that Apple was in talks to buy Beats Electronics for just over £3 billion. They’ve already revolutionised how we buy music so it makes sense that they would make this acquisition (the largest is has ever made) in a bid to stay truly relevant.
No More Facebook Poke
Just over three weeks ago 257 girls were kidnapped from their school in Chibok, shortly afterwards the hashtag #BringBackOurGirls first appeared on Twitter and a global social campaign has been growing ever since. High profile names have been joining the global social led campaign – Michelle Obama and David Cameron to name a few – with social demonstrators organising mass protestations and a 200 minute social promotion period on Thursday. On one hand excellent that so many people are aware of a struggle that is just all too common – on the other, just what action will come as a result?
150 years of John Lewis
John Lewis are celebrating 150 years of trading in Britain, claiming we’ve never stood still and so neither have they. From just a general store to the official first sign of Christmas, their advertising is a brilliant example of the role of a brand in social media so it seems fitting that the focus of this campaign sits on their digital channel. Search Twitter with the hashtag #JL150 or take a look at their Tumblr where they’re crowdsourcing “moving” gifs for the chance to win big bucks.