For the first weekly Social Media Round up of 2014 we’ve looked at the news and campaigns that caught our eye over the Christmas break.
Last Friday Vine launched its web-based version of the app. The web version which works much in the same way as the iOS and Android version of the app (you log in to like and comment on videos), while also being able to visit profiles directly. A brand new feature for the web version of Vine is TV Mode, which allows you to watch videos in full screen mode.
In a recent study published by the University of Michigan, researchers weren’t able to find any evidence of Time Travelers on Social Media. While this is a bizarre study it could be proof that in the future we have the whole Internet privacy thing sorted.
In one of the best examples of being reactive on Twitter since Oreo’s “You Can Dunk In The Dark” tweet, Ben & Jerry’s has posted a tongue-in-cheek response to the recent legalisation of marijuana in Colorado. The Tweet has had over 9,500 thousand re-tweets and over 5,751 favourites – it was definitely not a half-baked attempt at Social Media Marketing… sorry
BREAKING NEWS: We’re hearing reports of stores selling out of Ben & Jerry’s in Colorado. What’s up with that? pic.twitter.com/zBs8nyxZWn
— Ben & Jerry’s (@benandjerrys) January 2, 2014
Last month Facebook noted that pages would start to see a decrease in organic search and according to Komfo some brands are seeing as much as a 42% decrease since august. While this sounds like bad news the research also showed a couple of positives, with a 31% increase in viral amplification and a 28% increase in click through rate. This means that Facebook has actually improved its newsfeed algorithm in such a way that brands messages are going to those who engage with them most, rather than all of their fans. The run off effect of this is that if brands want to reach all of their followers they’re going to have to pay for it.
As Facebook’s organic reach continues to decline Twitter has beefed up its search for iOS and Android apps. The new filters help you quickly find the tweets and people you’re looking for far faster than before.
The Brazilian arm of Leica is the first company to sell its products directly through its Instagram account. To be able to do this, Leica asked customers to register with the company Arco, which ties your Paypal account to your Instagram handle, and then just type “comprar” (Portugese for “purchase”) into the comments section of the product they like. It will be interesting to see how brands – especially those in the fashion industry, use this in the future.
Facebook has been talking about video ads for quite some time, however last month they launched their first with the movie promo for ‘Divergent’. The video ads play for 30 seconds and plays automatically, however their is no sound unless you interact with them. Although pricing has yet to be confirmed there are reports that marketers are paying $1 million for one of four broad demographics.