According to a new study from the team at EngageSciences not all Fan’s are created equal. Indeed, only 4.7% of a brand’s fan base generate 100% of its Social referrals (or purchases). This means that brands need to invest more time learning who their Superfans are, so that they can create content that better meets the needs of their Superfans.
Having just been launched in the US, UK, Canada, India and Australia – Facebook will now be letting its users know what topics are popular with their friends and Facebook as a whole. Facebook will determine which topics are trending with an algorithm intended to recognize a sharp increase in popularity. At present there is no feature which includes sponsored or promoted content through the feature. We do however expect that this feature will be added in due course.
For the first time since 2010 Weibo has had a decline in those using the popular microblogging platform. In total Weibo lost 9% of its audience, totaling more than 27.8 million users. Cited for this major drop is the Chinese governments new law, that stipulates that those who post false information that is then heavily shared, particularly if critical of the government, can be jailed.
In a new article from AllFacebook it has been revealed that Facebook may be testing a new location for their like button on page posts – the button has been moved from the top right hand corner to the bottom right under the image. In my opinion this could see a dramatic increase in the effectiveness of In Page advertising, as the Like Button feels more visible in this position.
In what has to be my favourite Social Media campaign for the year, Devil Baby Attack has gone completely viral with over 35 million+ views, 177,000+ thumbs up and 25,000+ comments. The video has been made to promote the new movie ‘Devils Due’. For those who haven’t seen it I won’t ruin its awesomeness – just watch in the video bellow.