After Mad Men dropped into our screens, a ripple was felt through the world of marketers and ad-folk alike. There was an extra spring in their step, a whisper of aloofness in their gait, a slickness in their handshake, a glint in their eye. Instead of their own smart-casual hipster reflection, they saw the suited image of Don Draper beaming back at them in the mirror. Instead of coffee, they drank apple juice in the morning, because it looked more like whisky. Cigarette sales went up 400%. Productivity levels went down 200%. They started calling the pavement the ‘sidewalk’, shunning their iPads for leather-bound notebooks, and taking four hour lunches (at Pret). It was a time of critical unrest in the media world.
Now the dust has settled, we can chuckle at infographics like this pitting our modern media selves against our old school counterparts. Time for another espresso.