If you’re publishing content on a regular basis, you’ll want to keep track of what’s doing well, how people are finding your site and where they’re coming from. But it can be a little laborious to go through Google Analytics to find snippets of information in the different sections of the site….

Shopping cart abandonment is a common problem amongst ecommerce sites. A Comscore study found that 61% of customers are likely to cancel their completed order if shipping isn’t free. Unfortunately the big players like Amazon and BestBuy have raised consumer expectation by offering free shipping on a variety items. So…

Snapchat – the mobile-only social network has continued to grow in popularity with its users, namely due to the disposable nature of snaps and videos in contrast to the likes of Facebook and Twitter. As well as the more playful features like captioning and drawings adds back a good…

Ever heard of the 7P’s? Proper Planning and Preparation Prevents Piss Poor Performance, goes the military saying. And for any project it’s true. The right planning and preparation for your social media activity is essential for not only you and your process as a social media marketer, but more importantly…

Ever worked really hard at crafting a blog post, tweet or photo with the hope it will go viral, and yet it bombs so badly you scream at yourself how did this happen?! Then be comforted to know that you’re not alone. Content marketing is tough, and everyone is…

  Can you measure ROI for social? As a director of a social media agency, this is the eternal question. And I’ve been in too many meetings to count the number of times it’s come up… and rightfully so. The ROI (Return on Investment) for social media is important,…

With over 200 million active monthly users and 60 million photos shared every day, Instagram is one of the fastest growing social networks in history and today 86% of the world’s top brands have accounts – that’s 71% more than this time last year. That’s not to say every…

  Launched earlier this summer the new Twitter Analytics Dashboard has opened up real time Tweet measurement. Finally.   Up until now your tweet’s impact was measured largely by how many retweets and favourites it received – while this will still be visible, the new Twitter Analytics dashboard will…

Instagram is booming. The photo-sharing social network is seeing huge engagement for both users and brands, and is becoming our #1 network for our clients, so more and more effort is being put into mastering this 200m-strong marketing channel. Below are a whole load of tips for testing and…

  Facebook continues to add to its ad-targeting options for to help reach both existing and new customers, allowing greater options for marketers to run campaigns to promote their content and services on the social network. Handily, Facebook advertising platform Qwaya created an infographic that lays out strategies for…