One stat equals a million estimations, so with that in mind here’s our latest splurge of stats from the world of social media in the last week to help you keep your finger on the pulse
30 minutes: The crucial first hour of a Facebook post is when it achieves over 50% of its reach. Source: Social Bakers – Tweet this
21%: The increase in engagement with tweets with one or two hashtags as opposed to those with three or more. Source: Salesforce – Tweet this
80% of Pinterest users are women, and 50% have children. Source: Wishpond – Tweet this
16 minutes: The length of an average visit to Pinterest. Source: Mediabistro – Tweet this
8,500: The number of likes per second on Instagram. Source: Instagram – Tweet this
117,601: Tweets sent per minute sent in the immediate aftermath of Bayern Munich winning the Champions League Final. Source: Twitter – Tweet this
26%: The percentage of teenagers using Twitter in 2012 up 14% from 2011. Facebook rose from 93% to 94% whilst MySpace fell from 24% to 7%. Source: Pew Research Center – Tweet this
91% of teenagers now post photos of themselves on social media up from 79% in 2006. Source: Pew Research Center – Tweet this
20% of teenagers sharing their mobile number on social media which is up from 2% in 2006. Source: Pew Research Center – Tweet this
5%: The percentage of people who click on Facebook ads. Source: YouGov – Tweet this
10%: The percentage of people who feel Facebook advertising is correctly targeting them. Source: YouGov – Tweet this
79%: The growth of the 55-64 age bracket on Twitter since 2012 , making it the fastest growing sector. Source: Globalwebindex – Tweet this
163 Billion: The number of Tweets sent since the beginning of time. Source: Istrategylabs – Tweet this
$540 Million: The amount Twitter is projected to make in advertising revenue by 2014 . Source: Web Analytics World – Tweet this
210,000: The number of years of music listened to on Facebook. Source: Facebook – Tweet this