social media

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This week we were pleasantly surprised with an email to say we’d been shortlisted for a UK Social Media Award, and thought we’d brag about it a little! We’ve been shortlisted in the ‘Best Social Media Campaign‘ category alongside some other great brands and agencies – it’s great to…

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Recently, I was browsing Facebook when I spotted a meme I knew my wife would find hilarious, but my Facebook friends probably wouldn’t… Call it her unique sense of humour. So rather than evoke all kinds of drama on my wall, I copied the URL into an email and…

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  Can you measure ROI for social? As a director of a social media agency, this is the eternal question. And I’ve been in too many meetings to count the number of times it’s come up… and rightfully so. The ROI (Return on Investment) for social media is important,…

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Twitter Knows What Apps You’re using Twitter has been trying to send more targeted ads into your social feed for a while now but it’s latest approach might just the most intrusive yet. Twitter has revealed that their mobile app will soon start tracking what other apps you’ve dowloaded to your…

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84% of people make purchases after reading reviews on a blog according to new research from market research agency Research Now. Bloggers have become an essential tool in any marketers online toolkit but just what role do they play in the path to purchase? Over half of those studied…

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Facebook At Work To Launch In January If you’ve ever been caught out with colleagues getting a little too personal with your profile then Facebook‘s new social network might be for you. Set to launch in January, Facebook have announced Facebook at Work, a network set to rival LinkedIn that will…

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Facebook Says Thanks With Christmas (and thanksgiving if you’re across the pond) just around the corner Facebook have announced a new tool to let users pull together personalised video cards to share with their friends. Say Thanks uses a combination of pre-built themes and user posts and photos that can…

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YouTube Consider Paid, Ad-Free Subscriptions YouTube are considering giving viewers the option to watch ad-free videos for a monthly subscription fee marking a big change from the advertising-only approach. YouTube CEO Susan Wojcicki says “YouTube right now is ad-supported, which is great because it has enabled us to scale to a…

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Facebook Beats YouTube For Desktop Video Views For First Time Thanks to auto play Facebook has out numbered YouTube for video views on desktop for the first time ever with nearly a billion more views than Youtube in August (In September Facebook admitted to generating 1billion views per day). Youtube…

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