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Just weeks after Twitter had marketers chomping at the bit with their “Buy” button Facebook announced that they too would be testing shippable ad units allowing users to make purchases directly from their timeline.   In recent years retailers have become increasingly aware of the power of social recommendations –…

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Vine came along this week (it has in fact been live for a while but the fresh publicity came from Twitter’s acquisition and integration of the 6-second video-sharing network), hoping to be the social video service which would prove there can be an ‘Instagram of video’. The jury is…

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It’s Infographic Tuesday! And with that, a great infographic that promises to answer the biggest question in advertising – what does it take for something to go ‘viral’? The main points below (particularly the first three sections) should apply to everything you do online. Print it out, put it…

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One of our recent clients, happli – a daily deals business from Trinity Mirror, is launching today with a campaign that spans print, digital and social media. Their point of difference is simply that happli are aiming to do deals right. Better value for the vendors and added happy…

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