Feb 10, 2014

Social Media Round Up: What You Missed Last Week – Feb 10

Peter Isaacs
Feb 10th, 2014 - 3 mins read

10 Years of Facebook

Last week we saw the tenth anniversary of the founding of Facebook, a milestone that the social network celebrated with personalised ‘Lookback’ videos and an open letter from Mark Zuckerberg. Here’s our favourite ‘Lookback’ video that we’ve seen (it’s a parody).


 

Twitter’s Q4 Results Drop

While Twitter has just begun to figure out how to make money off its platform, it’s no longer attracting the same amount of new users it once was. This saw Twitter’s share price drop by 18% last week as they announced Q4 losses and a net loss of $654m.

The news wasn’t all bad for the network with a positive outlook on the year(s) ahead, citing a 30% year-on-year increase in MAUs and 121% jump in ad revenue over the same period.

 

Upworthy Touting A New Metric

Upworthy, the cause-driven content upstart, is saying the metric of page views is pretty bad when it comes to measuring its success. Indeed, it also says that time spent on the site is a rather lousy metric as well.

Because of this, Upworthy plans to calculate the attention on its site and the total attention per piece. How it plans to do this, it has yet to reveal, however in a blog post it said the following:

“We built attention minutes to look at a wide range of signals — everything from video player signals about whether a video is currently playing, to a user’s mouse movements, to which browser tab is currently open — to determine whether the user is still engaged. The result is a fine-grained and unforgiving metric that tells us whether people are really engaged with our content or whether they’ve moved on to the next thing.”

We’re interested to see how it plans to measure attention minutes, and whether it will be a metric that’s widely adopted across the web.


YouTube Gets Tough On Fake Views

Google’s video-sharing website, YouTube, is set to crackdown on people manipulation the “view” counts on video clips, which potentially misleads viewers to their popularity.

Google said in an official blog post that “since views are so important, it’s no surprise that an ecosystem of businesses has evolved around artificially helping creators get YouTube views, likes and subscribers”. Part of this move is without a doubt aimed at reassuring advertisers reluctant to invest in the site due to the fraudulent activity.

 

Site Updates For Klout

Klout has always been a bit of a mystery, raising questions such as “why is my Klout score x?”, “how do I raise it?” and “should I even care?”. Because of these ominous questions, Klout has made some serious upgrades to its site aimed at helping users understand what content they should share to increase engagement, and in turn their Klout score.

 

#SOCHI2014: Live Visualisation Of The Most Shared Photos On Twitter

Each day, millions of real-time images are shared across Twitter. Twitter recently created a photo grid, which shows a selection of the most-shared images on Twitter every morning.

 


Peter Isaacs
Feb 10th, 2014 - 3 mins read
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