A recent survey from Regus ‘A Social Recovery: A Global Survey Of Business Social Networking’ has highlighted the use of social media as a marketing channel for businesses worldwide.
In the graphic below, we can see the annual increase in the use of social media for customer acquisition in selected countries and overall worldwide:
It is apparent that the social media channel is becoming more widely used by businesses (a global increase of 7%), but what you wouldn’t necessarily expect is both the UK and US are behind the global average for using social media as a tool for generating new customers.
Are businesses in developing markets such as India and China more inclined to testing channels like social media? Are they using tactics which engage their prospective customers better, and therefore seeing a greater response?
Also, the study looks at revenue generation from social media, and again China and India lead the way with 69% of companies acquiring new business from this channel in both markets. The UK at 48% again sits below the worldwide average of 53%.
These statistics do highlight a trend to show social media becoming a stronger channel for driving businesses forward in both developing and developed markets. What about your own business – are you experiencing an increase in returns from your social media strategy? We’d love to know…