May 23, 2013

KX Akademy Training – Building Personal Brands for Racing Drivers

Will Francis
May 23rd, 2013 - 1 min read

Image via @JasonPlato

Last week I had the pleasure of visiting the KX Akademy and training their racing drivers in how to use social media to build a personal brand. Mentored by British Touring Car legend Jason Plato (pictured in second photo below, middle), these young drivers are learning from the best, and judging from their finish line positions it’s paying off.

Their big challenge of course is attracting sponsors so that they can afford to race, and this is where building large, engaged fanbases becomes a crucial part of their career, aside from results on the racetrack. During the day we worked through how various platforms can be used differently and how we can be power users of each, how other sportspersons have achieved success in social media, how the drivers can learn from their audience to optimise their activity, what monetisation opportunities exist and finally how social media advertising and analytics work.

Quite a day, and yes, some cans of KX were consumed!


Will Francis
May 23rd, 2013 - 1 min read
Join Our Newsletter
Get 5 must-read links on digital marketing each week, plus any posts from our blog.
No spam ever. Just great content.