Knog, the Melbourne-based lighting and accessories brand, announced today that they have appointed London-based agency Harkable to work with them on social media marketing. Initially, Harkable will focus on a social campaign for Knog’s marquee product the [qudos] action light, due to launch in January 2015.
[qudos] is designed for nocturnal thrill-seekers to capture video after-dark, indoors or in low-light and seamlessly partners with the GoPro 2 and Hero3/Hero3+, as well as Sony action cam or any action camera with GoPro conversion mounts.
Harkable will be tasked with delivering on Knog’s content marketing strategy, using social media to market the [qudos] action light, set to launch early 2015. This brings together Knog’s existing community and extends it to a wider global audience – both the adrenalin-fuelled outdoor sport enthusiasts and also the photography expert using it on their DSLR.
The agency’s director Chris Harris said “This is an exciting win for the team. The creation of sports video on social media is an ever-growing and popular activity. We are already planning how we can bring our team’s expert blend of social marketing and technology to create an exciting experience to their community, and bring Knog to a wider audience.”
“Harkable are just the type of thinkers we love to partner with at Knog. They understand how social content and advocacy can move the needle for specialist brands like us. Most of all, they speak sense, and avoid terms like ‘move the needle’, so we’re really looking forward to working more with them.” said Sam Moore, Head of Brand & Marketing at Knog.
Launched in March 2003 by Industrial Designer Hugo Davidson and Engineer Malcolm McKenchnie, Knog is a unique global lighting & cycling accessories brand. Based in Australia, they currently sell Knog products to over 50 different countries.