Sep 18, 2012

All You Need To Know About The Art Of Copywriting [Infographic]

Chris Harris
Sep 18th, 2012 - 1 min read

Copywriting is an art-form and should be respected alongside any other creative discipline. Just as I write this blog I am thinking of a catchy opening paragraph to tease you into reading further as these are the most important sentences following the blog title…

I hope I’ve still got you at this point…

Copy can take many forms, be it a slogan, tagline, headline, letter, script, white-paper – and with these different situations there come many rules and guidelines a copywriter has to be mindful of. I sourced this concise yet comprehensive infographic below which is an excellent introduction into copywriting.

The 6 key elements of copywriting to be aware of as outlined in the infographic, are as follows:

1 – Audience

Who will read the copy? What are their likes, priorities, worries and dreams? What situation will they be in when they read the copy?

2 – Features

What does the product or service do? How does it work? What is new, different or unique about it?

3 – Aim

What do we want to achieve with this copy?

4 – Benefits

How do the features relate to the audience’s needs and desires? How will the product or service help them?

5 – Strategy

How are we going to present the features in order to achieve our aim? Which features/benefits are most important?

6 – Desired customer reaction

What do we want people to do, think or feel when they read the copy?

 

The Art Of Copywriting Infographic

Infographic via abccopywriting.com


Chris Harris
Sep 18th, 2012 - 1 min read
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