Digital Strategy, Design & Development
A personalised video app, allowing Michael Bublé fans to create a video of them with Michael and share with friends on social media.
Warner Music International came to us to create a fun and engaging app to re-connect with Michael Bublé fans and to build awareness around his album ‘Christmas’.
We built an interactive Facebook application which creates a personalised video for fans called ‘Michael & Me’. The app uses Flash and a range of motion-tracking techniques to add a user’s photo into the sequences filmed with Michael. Through the Facebook API users can select theirs or a friend’s photos, choose whether Michael likes or dislikes his ‘present’ and share to friends’ timelines.
The application is available to fans worldwide and hosted on his Facebook page, where Michael has 5.5million fans.
166,000 app interactions in the two week promotion
41,000 videos created
Over 120,000 subsequent video views generated