Content sharing site Pinterest has been receiving a lot of attention in recent weeks. Having being praised as the fastest growing social media site driven by women, what makes a typical user of the platform?
According to the latest infographic published by digital advertising agency Modea, Pinterest’s users are:
- 68% Female
- 28% are well-off
- On the site for 16 minutes per visit
- 50% with children
- Most likely to be 25-34 years old (27%)