“It does what it says on the tin” – an original advertising slogan from the U.K, which then became a common idiomatic phrase. “Pinterest” – Pin things, that are of interest to you.
The image-based social networking site Pinterest has grown by 4,000% in the past six months. In March 2012 the site served up 2.3 billion page impressions to over 4 million unique visitors a day. According to Media Post, 83% of Pinterest users are women with the most popular categories in the U.S. being Fashion, Desserts, Clothes and Birthdays. Interesting enough, in the U.K. (according to Pooky Shares) the five most popular topics on Pinterest are Venture Capital, Blogging Resources, Crafts, Web Analytics and SEO/Marketing.
So, could Pinterest be the silver bullet for retailers on social media? Pinterest is clearly resonating with online consumers in a big way. But the question is, who are these people and why do Pinterest users respond so strongly to products that are pinned? This infographic from Tamba breaks down the stats, explaining why Pinterest is so powerful with its consumption-friendly audience.
Want to embed this infographic on your own site? Here’s the code: