Ever heard of Q&A site ‘G+’? Neither had we until this rather clever infographic which proves its own point started making waves on marketing blogs.
Inbound marketing is something we often include in recommendations to clients, simply because for a relatively low investment you can create highly portable pieces of content – emissaries of your brand and its message – which if properly executed can obtain reach far beyond your immediate network, and by doing so raise awareness and improve authority in your industry (as in the example below). There are also clear SEO benefits from links back to your website.
Infographics are one of the most shareable types of content (if executed well) and with sites like Pinterest on the rise this trend is still on the ascent. As the example below shows, they needn’t require expensive research – all sources are publicly available. The key is in the data you choose to display and the design.
At Harkable, we love infographics and create them bespoke for clients. Get in touch to find out how we could make your brand more visible, social and authoritative.