What do you do when your site hits 1 billion users? You start marketing it. Well that’s how Facebook are doing it anyway…
The social network has hired creative agency (and Harkable friends) Wieden + Kennedy to create this 90 second film below. The film includes analogies for what Facebook does – bring people together, and is shot beautifully.
You can read what Mark Zuckerberg and Facebook’s Head of Consumer Marketing Rebecca Van Dyke had to say about their inaugural ad-spot on Facebook’s blog and AdAge respectively. Or make up your own mind by watching it yourself here.
What do you think? Let us know in the comments…