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Barbie Joins LinkedIn In the last 150 years Barbie has had 55 different jobs with the latest, according to her new LinkedIn profile, being Dreams Incubator. Since the profile went live two weeks ago, Barbie has been posting about different female entrepreneurs, giving career advice and sharing her thoughts…

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Facebook’s Best Year For Engagement For a while now it seems we’ve all been worred by the algorithm changes decreasing our organic reach but research by Social Bakers has seen that brands have never had it so good. It may have become harder to make you voice heard but…

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Anger Over Facebook’s Mood Study Facebook have published a study that revealed manipulation of Facebook News Feeds leading to outrage among users. Researched changed the algorithm for feeds of nearly 700 thousand users to display a disproportionate number of positive or negative statuses for one week in 2012  –…

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Yo! Launches – and is Hacked Within Days An app with a sole purpose of sending the word “Yo” to contacts launched quietly in April, receiving mainstream coverage only last week from the Financial Times (and just hours after Facebook’s Slingshot had launched). Within days it was in the…

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Eurovision Breaks Twitter Record With 5.3 million tweets, Eurovision fans were generating 47,136 tweets per minute throughout this weekend’s final making it the most tweeted about TV event. Ever. Austria’s Conchita Wurst appeared to be the driving force behind such a huge response with celebrities and brands all backing her performance….

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Facebook pass 1 billion mobile users and launch FAN After revealing 1 billion mobile users – a 34% increase in just one year – Facebook have launched the Facebook Audience Network. This mobile ad network will let developers target both standard banners and custom ad units using Facebook data….

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To launch the new Stress Protect Deodorant, NIVEA teamed up with ad agency Felix & Lamberti to hoodwink airport travellers to capture the ultimate stress test. By filming innocent passengers waiting for the departures, put stress on both the participant and viewer which begs the question how far will…

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Genius or way too much free time?

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It’s Infographic Tuesday! And with that, a great infographic that promises to answer the biggest question in advertising – what does it take for something to go ‘viral’? The main points below (particularly the first three sections) should apply to everything you do online. Print it out, put it…

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