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  Launched earlier this summer the new Twitter Analytics Dashboard has opened up real time Tweet measurement. Finally.   Up until now your tweet’s impact was measured largely by how many retweets and favourites it received – while this will still be visible, the new Twitter Analytics dashboard will…

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Twitter Analytics Available For All Users Twitter has made it’s analytics dashboard available for all users – previously only available to advertisers all users will now be able to see just how engaging their tweets are. While Twitter doesn’t rely on an algorithm no doubt users will be interested…

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Barbie Joins Instagram Earlier in the year Barbie put her business head on and set up her own Linkedin account– and now she’s got filters and selfies in her sight with a new Instagram account for fans to follow her every adventure. The official feed has been set up…

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From the role of paid media to key engagement metrics, the social media landscape has already seen huge transformation in 2014 with more platforms and brands jostling for attention than ever before. Mobile continues to play a key role with 71% of all social users accessing their chosen platform from…

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Vine Introduces All New Features The new Vine Camera from Vine on Vimeo. To the relief of creatives and budding Vine stars alike the app announced a new function allowing users to edit and upload existing videos from their phones. This function is set to drive sign ups with…

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Marketers know that social media is an important tool for any brand – Facebook and Twitter create direct dialogue between consumers and their favourite brands while images on Pinterest have been proven to drive sales as a direct result.   But more is expected and retailers now have to…

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Introducing Promoted Videos On Twitter Twitter has announced the beta launch of promoted video for advertisers – another extension of the Twitter Amplify program only this time advertisers also have the option of using promoted accounts and promoted tweets. Video has seen real growth as a storytelling medium with marketers more willing than ever…

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Twitter Reports A Loss Twitter has reported a loss of over $140m (£86m) during the second-quarter period from March to June – more than triple than that seen last year. Twitter aren’t worried though, monthly users are up 24% to 271 million with the World Cup responsible for a…

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Just weeks after Twitter had marketers chomping at the bit with their “Buy” button Facebook announced that they too would be testing shippable ad units allowing users to make purchases directly from their timeline.   In recent years retailers have become increasingly aware of the power of social recommendations –…

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Facebook Gives Teens Free WiFi Whether a bid to actually do good or just another ploy to make sure their key demographic keeps using the site, Facebook have provided 6000 teens in North Carolina free WiFi for their laptops (which were also provided by Facebook). A year ago the…

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