Feb 26, 2013
Is The Nivea “Stress Test” Video Excellent Social Marketing or Viral Videos Gone Too Far?
To launch the new Stress Protect Deodorant, NIVEA teamed up with ad agency Felix & Lamberti to hoodwink airport travellers to capture the ultimate stress test. By filming innocent passengers waiting for the departures, put stress on both the participant and viewer which begs the question how far will…
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