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From the role of paid media to key engagement metrics, the social media landscape has already seen huge transformation in 2014 with more platforms and brands jostling for attention than ever before. Mobile continues to play a key role with 71% of all social users accessing their chosen platform from…

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Marketers know that social media is an important tool for any brand – Facebook and Twitter create direct dialogue between consumers and their favourite brands while images on Pinterest have been proven to drive sales as a direct result.   But more is expected and retailers now have to…

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Introducing Promoted Videos On Twitter Twitter has announced the beta launch of promoted video for advertisers – another extension of the Twitter Amplify program only this time advertisers also have the option of using promoted accounts and promoted tweets. Video has seen real growth as a storytelling medium with marketers more willing than ever…

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Instagram is booming. The photo-sharing social network is seeing huge engagement for both users and brands, and is becoming our #1 network for our clients, so more and more effort is being put into mastering this 200m-strong marketing channel. Below are a whole load of tips for testing and…

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Facebook’s Best Year For Engagement For a while now it seems we’ve all been worred by the algorithm changes decreasing our organic reach but research by Social Bakers has seen that brands have never had it so good. It may have become harder to make you voice heard but…

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Tumblr’s mobile-first pitch for brand ad dollars For the first time since the platform launched, Tumblr’s mobile traffic has exceeded it’s desktop visitors by more than 2million. Officially now a predominantly mobile platform just how will this affect it’s ads business? With Facebook and Twitter mobile ads owning market…

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Snapchat Develops New Messaging Features Snapchat is to evolve from a simple photo messaging service to into a primary hub for mobile messaging with all new features. The existing process of sending a photo for just a few seconds will now follow up with the ability to have real…

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Facebook pass 1 billion mobile users and launch FAN After revealing 1 billion mobile users – a 34% increase in just one year – Facebook have launched the Facebook Audience Network. This mobile ad network will let developers target both standard banners and custom ad units using Facebook data….

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Last week Pinterest announced that Pinterest Analytics is now available for business accounts. Their new product aims to: 1) help you see what people are pinning from your site 2) help understand where those pins are going on Pinterest   So what are the key functions that Pinterest Analytics…

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Facebook has recently announced their new Retail Centre for small and medium-sized businesses (SMBs) in the UK. Below is a video on the 5 Facebook Marketing Tips for Retail Success: You can also download the handy cheat-sheet below and also see some good case studies from businesses who’ve been…

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