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From the role of paid media to key engagement metrics, the social media landscape has already seen huge transformation in 2014 with more platforms and brands jostling for attention than ever before. Mobile continues to play a key role with 71% of all social users accessing their chosen platform from…

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Vine Introduces All New Features The new Vine Camera from Vine on Vimeo. To the relief of creatives and budding Vine stars alike the app announced a new function allowing users to edit and upload existing videos from their phones. This function is set to drive sign ups with…

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Twitter Reports A Loss Twitter has reported a loss of over $140m (£86m) during the second-quarter period from March to June – more than triple than that seen last year. Twitter aren’t worried though, monthly users are up 24% to 271 million with the World Cup responsible for a…

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Just weeks after Twitter had marketers chomping at the bit with their “Buy” button Facebook announced that they too would be testing shippable ad units allowing users to make purchases directly from their timeline.   In recent years retailers have become increasingly aware of the power of social recommendations –…

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Facebook Mentions For Public Figures Nearly 800 million Facebook users are connected to a public figure on the network and more than 1 billion interactions are created as a result. In order to make it even easier for figures and fans to connect, Facebook Mentions have been launched. Figures…

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Facebook Gives Teens Free WiFi Whether a bid to actually do good or just another ploy to make sure their key demographic keeps using the site, Facebook have provided 6000 teens in North Carolina free WiFi for their laptops (which were also provided by Facebook). A year ago the…

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Barbie Joins LinkedIn In the last 150 years Barbie has had 55 different jobs with the latest, according to her new LinkedIn profile, being Dreams Incubator. Since the profile went live two weeks ago, Barbie has been posting about different female entrepreneurs, giving career advice and sharing her thoughts…

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Facebook’s Best Year For Engagement For a while now it seems we’ve all been worred by the algorithm changes decreasing our organic reach but research by Social Bakers has seen that brands have never had it so good. It may have become harder to make you voice heard but…

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  Facebook continues to add to its ad-targeting options for to help reach both existing and new customers, allowing greater options for marketers to run campaigns to promote their content and services on the social network. Handily, Facebook advertising platform Qwaya created an infographic that lays out strategies for…

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    So it’s been another busy week for Facebook and their PR team. You only need to look on Twitter at #FacebookExperiment to see the reaction to the leaked story around experimenting with altering the mood of 700,000 users back in 2012, and it’s probably not what Facebook…

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