Facebook Introduces new Ad Targeting Facebook has launched new minor targeting options for advertisers including friends of newly engaged users, newlyweds and recently moved users. New ad campaigns gives the newer “ad sets” the ability to feature targeting, placements and bidding – great news for smaller businesses who can use targeting without…

Facebook Knows What You’re Watching Facebook has unveiled a new feature that can tell what users are watching and listening to in very much the same way that Shazam works – an extension of their “feelings” feature launched last year. Once activated the app will be able to hear…

Eurovision Breaks Twitter Record With 5.3 million tweets, Eurovision fans were generating 47,136 tweets per minute throughout this weekend’s final making it the most tweeted about TV event. Ever. Austria’s Conchita Wurst appeared to be the driving force behind such a huge response with celebrities and brands all backing her performance….

As the hot new kid on the social block, Pinterest is gathering pace and attention from marketers and rightly so. Earlier in 2012 it hit the 10 million user mark, the fastest website ever to do so. But how can you leverage the platform for your business? We’ve put…

Instagram was bought by Facebook for a reported $1 billion this week, purportedly netting the CEO a $400 million windfall. Here’s an infographic from visual.ly charting their meteoric rise in just seventeen vintage-toned months

Are small businesses fully appreciating how social media can fit into their marketing strategies? According to recent research released by eMarketer, it is apparent that many small businesses are confused about how engagement in social media can help benefit their company. Over half of the small-business decision-makers surveyed in…