Social media and search marketing are becoming ever more cohesive as digital marketers recognise their collective power for building brand awareness, generating new leads, maintaining existing leads, increasing local visibility, and maximizing interactivity.
Marketers will agree that building brand awareness centres around reaching more people. One of the strengths of social media is wide reach, and employing the use of these channels can help extend your brand’s presence tremendously. Hundreds of millions of potential customers are out their talking, learning and engaging through social media channels. If you don’t have a presence in social media, your company is missing what’s become a fundamental communication channel in the marketing mix.
Lead generation is also a top priority for brands, digital marketers in particular, are continually trying and testing different online strategies to achieve maximum results. Both B2B and B2C marketers would agree that search marketing is the most effective and efficient way of generating leads.
Engaging with your existing audience is just as important as building new audiences. Using social media to drive traffic to other corporate channels is the perfect way to sustain a user’s attention. Whereas allowing new customers to inertly discover your brand relies on search engine marketing.
Gather round and watch the smackdown as these two titans of digital marketing wrestle for 2012 marketing budget. Explore who wins when Social Media battles Search Engine Marketing – a video infographic by MDG Advertising.