Jul 7, 2014

Social Media Roundup: What You Missed Last Week – 7th July

Laura Crossman
Jul 7th, 2014 - 2 mins read

Facebook’s Best Year For Engagement

For a while now it seems we’ve all been worred by the algorithm changes decreasing our organic reach but research by Social Bakers has seen that brands have never had it so good. It may have become harder to make you voice heard but this has meant the quality of content has had to improve – their research actually found that as a result organic posts are receiving consistently increasing numbers of interactions. Take a look at the study in full here.


Google to Aquire Songza

Google appears to be fine-tuning its digital music strategy with a rumored acquisition of Songza – a service that creates soundtracks tailored for user’s      moods. Google apparently plans to blend Songza’s technology with its own music-streaming service, which currently costs just $10 per month.


KLM Pulls Controversial Tweet


Their intentions were more “Oreo at the Superbowl” but their execution caused all the wrong kind of engagement. After The Netherlands won against Mexico 2-1 in the World Cup, KLM’s tweet celebrated the victory by apparently completely trolling Mexican fans. From the controversial penalty mid game to the moustache and sombrero on the sign – the tweet received so much bad press that it was soon removed.


Social Media Influences TV Viewing


Findings from a recent YouView study census into national television habits for 2014 has found that social media activity is influencing real TV viewing habits – and providing a whole lot of spoilers at the same time. 14% of 18 – 24 year olds said they always flick through Facebook at the same time as watching TV – 41% of whom were female. Read more here.


Twitter Introduces #AppsOnTap

MobileAppTracking has been named a certified measurement and attribution partner as part of the Twitter Marketing Platform Program.  This will allow marketers using Twitter’s self-service ads program to select MobileAppTracking (MAT) to measure impressions, clicks, installs and even post click activity.  This mobile app promotion leverages Twitter’s existing powerful targeting capabilities, including interest, keyword, TV targeting and tailored audiences to help users reach their desired audience.


The Emoji Only Social Network

There’s been talk of a new social network with a difference – the platform will supposedly consist entirely of emojis (or small cartoon icons to the unfamiliar). Emoj.li is the brainchild of Matt Gray and Tom Scott inspired by apps like Yo and general social acceptance of the use of emojis in content.

While not officially launched, the platform is currently accepting username reservations of which there have been 17,000 so far.


Laura Crossman
Jul 7th, 2014 - 2 mins read