Say Hello to #Ello
While still in Beta, all eyes were on new social network Ello last week – Ello doesn’t sell ads or data about you to third parties – not that it’s stopped brands trying to get in on the action, Sonos were actually the first brand on Ello. Initially designed to just be used by friends of its founder Paul Budnitz the network will eventually make money by selling access to specific features.
Youtube Channels Launches Primetime Ads For Top Channels
Top British YouTubers will be getting TV, print and billboard ads, including 30-second spots around X Factor. YouTube is paying to run the TV, print and billboard ads in the UK for Vice News, Zoella and The Slow Mo Guys channels, as well as running online ads. This is all part of their current plan to capitalise on these top bloggers (read: earners) while driving awareness of their stars among people who might now have heard of them. It’s an exciting merger between online and offline but with higher views than most TV spots as it is how much extra exposure will these stars really benefit from?
Facebook’s New Ad Platform
Google and Facebook are putting good use to all that data they capture about you with a new ad platform called Atlas. Using cookies and demographic data ads are set to follow you around the web – it’s official, your Facebook login is now far more useful to companies than cookies. You can find out more on The Wall Street Journal.
Introducing The Selfie Lapse
Hyperlapse, Instagram’s standalone app for time-lapse videos, got its first major update on Thursday to allows users to shoot videos from their iPhones’ front-facing cameras too. We haven’t seen any good examples yet but watch this face! (Sorry!)
Kit Kat Breaks Twitter Ad Records (Oreo Who?)
It’s been a bad few weeks for Apple not least because of claims that the new iPhone 6 is susceptible to bending. Brands leapt to join in the joke with their own bend adverts but it was Kit Kat that stole the show and broke Twitter ad records previously held by Oreos Dunk In The Dark. The ad drove over 20k retweets in just 48 hours – that’s nearly 5000 more than Oreo’s tweet.