Apr 28, 2014

Social Media Roundup: What You Missed Last Week – 28th May

Laura Crossman
Apr 28th, 2014 - 2 mins read

Facebook pass 1 billion mobile users and launch FAN

After revealing 1 billion mobile users – a 34% increase in just one year – Facebook have launched the Facebook Audience Network. This mobile ad network will let developers target both standard banners and custom ad units using Facebook data. With mobile ads currently 59% of all ad sales a network like this was inevitable but just how receptive will users be to their personal data to target messaging out of Facebook?

Facebook buys Move

Facebook also acquired Move – a fitness tracking app – for an undisclosed sum on Thursday. Move has been downloaded over 4 million times since launch and will be the third large acquisition Facebook has made this year alone (to include a $19bn deal for WhatsApp and a $2bn acquisition of virtual reality headset maker Oculus).

Pinterest Hits 30 Billion Total Pins

Pinterest CEO Ben Silbermann has announced that since launch users have uploaded 30 billion pins! With so many uploads the platform also introduced a new guided search capability for mobile users – who make up 75% of all traffic to the site.

Tumblr has more social TV activity than Twitter

A study commissioned by Tumblr using social data intelligence company Pulsa has found that there’s a far higher volume of social TV activity on Tumblr than on Twitter. While Twitter saw spikes of activity as shows included in the study were on air, it was on Tumblr where the momentum was sustained.

The company (owned by Yahoo) has shown real intent in working with TV networks so this could be one to watch!

Stephen Sutton raises over £2 million

When 19 year old Stephen Sutton was diagnosed with bowel cancer four years ago he set about raising funds for the Teenage Cancer Trust, aiming for an initial target of £10,000. Last Tuesday he took to Facebook for what he called his final farewell post – the international response to which was phenomenal. Thousands of pounds were being donated every minute and by Friday the total had hit a staggering £2million (and counting). Not only an incredible feat for Stephen but the largest ever single donation received by the Teenage Cancer Trust.

Follow Stephen’s and learn more at @_Stephensstory

Mark Zuckerberg Immortalised in wax

World famous wax museum Madame Tussauds has created a life size Zuckerburg for their new San Francisco site opening in June. Self made? Actually it took a team of 20 nearly 4 months to assemble and he can be found between Rihanna and Leo DiCaprio.

Laura Crossman
Apr 28th, 2014 - 2 mins read