Barbie Joins Instagram
Earlier in the year Barbie put her business head on and set up her own Linkedin account– and now she’s got filters and selfies in her sight with a new Instagram account for fans to follow her every adventure. The official feed has been set up by Mattel in time for Fashion Week in collaboration with a whole host of designers and Barbiecollector.com-and each outfit can be purchased for your own doll too. Find her at BarbieStyle
Instagram have released a clever standalone app that lets you create high quality time-lapse videos on your phone. Within hours of launch it was top of app download charts and with good reason in our opinion – we put it to the test which you can read all about here.
All New Pinterest Analytics
Pinterest is the latest platform to launch a whole new analytics suite for advertisers – we’ve known for a while that pins drive sales but now we might just be able to prove how. Pinterest says they want marketers to use it to inform the types of content they post but ultimately this will monetise one of the strongest sales channels. The analytics tool is now available to all of Pinterest’s business account users free of charge – similar insight ca be found via Pinterest’s Pinterest “Business Insights” API which was launched in May.
Facebook Wants To Stop Click Baiting Content
Click here to find out how! Not really, but this is exactly the kind of content Facebook wants to see appearing less on our timelines. They’ve announced further plans to clean up the News Feed by cutting down on stories with click-bait headlines as well as those that have links shared in the captions of photos or within status updates. Click baiting drives traffic (and feed impression) but when asked, 80% of users said this type of content wasn’t what they actually wanted to see. We definitely approve!
Snapchat Has Been Valued At $10 Billion
With 100 million monthly users it’s the third most popular mobile app among millennials and now Snapchat has been valued at $10 billion. The news broke after Kleiner Perkins Caufield & Byers agreed to invest $20 million in Snapchat although reps are reluctant to say any more stating only that “The valuation of our business and our capital requirements are the least exciting aspects of supporting the Snapchat community”