It sometimes can feel like there’s a mountain to climb when thinking about how your brand or business can be using social media. Regardless of this, people are discussing your product or service within their social networks already so how can you find out who is talking about your business?
We’ve put together 5 simple steps for getting you started in monitoring social media to understand who is talking about your company and allowing you to identify who to respond to. All this should take is 15mins each day to do at the beginning of your day to get you on the road to success…
1 – Google Alerts
Check the Google alerts you have signed up to receive either via RSS or email. Make sure you are tracking your company name, products, services, employees, and competitors to see what has been published about your brand. Having an alert once a day will help you choose which to respond to the next day.
2 – Twitter
There are many tools to help you track conversations around your brand on Twitter. Our favourites are Hootsuite, and Twitter Search. Set up saved searches for your brand for easy reference, and also set up an RSS feed for the Twitter Search.
3 – Facebook
Check your Facebook page for comments, discussions and posts from fans. Look at your page insights, and compare interactions of your posts.
4 – Quora
Monitor questions related to your brand on Quora.
You can also use Quora to search questions or topics relevant to your brand and provide answers to the community. Use Quora’s follow function to stay up to date with any new posts or replies on a topic.
5 – Google Reader
Use Google Reader as a free social media monitoring tool to aggregate conversations around your brand by setting up RSS feeds for content. Subscribe to searches for your brand terms on Google News, Wikipedia, Digg, StumbleUpon, as well as the sites mentioned previously.