Ever heard of the 7P’s? Proper Planning and Preparation Prevents Piss Poor Performance, goes the military saying. And for any project it’s true. The right planning and preparation for your social media activity is essential for not only you and your process as a social media marketer, but more importantly keeping a consistent communication to your audience.
Using a social media content calendar is beneficial for several reasons:
- Forces a more strategic approach to posting content, rather than at random
- Makes you write down what you are doing from day to day, week to week, month to month
- Makes you more efficient at planning & publishing your content
- Manage your time/resources across several social networks
- Through a regular structure, you can come up with better ideas for content
- Allows for communication and collaboration across team(s)
If you’ve never used any form of calendar to plan your social media output, then now is the time to start. You will not look back. Though I’m guessing if you’ve come across this post, you’re looking for some inspiration for designing or updating your current calendar. Below we’ve got a download for the calendar template (in MS Excel format) we’ve been using for a while with our clients and it works really well.
Why MS Excel? There are many types of calendar template out there on the web, as well as newer software that offers to make this task ‘easier’ or more effective. But for us, we chose a spreadsheet format because everyone will get it, and we go for the tools that will drive a strong adoption.
As mentioned the calendar below is in MS Excel format (.xlsx), though we would recommend using Google Docs for managing and updating your content calendar. Google Docs allows for better collaboration within a team, which is usually important for scheduling social media output in a business. You can also control read/write permissions too, so not everyone can edit the calendar as they see fit, or worse yet fat-finger delete stuff out of there!
Download a free template to schedule all social media content for 2016.