May 1, 2013

Human Vs Machine Mobile Campaign

Chris Harris
May 1st, 2013 - 1 min read

It’s been a hive of multi-media activity at Harkable HQ in recent weeks, as we’ve been putting the finishing touches on our work with Clear Channel and Creative Orchestra on Human Vs Machine – a mobile quiz application to promote NFC hotspots at outdoor media locations. Phew, did you get all that?

We worked as the social technology partner to build deliver a mobile-optimised microsite for the mobile platform launch of this campaign, that allowed passers-by to interact via their mobile device through NFC & QR technology. Users are driven to a site on their mobile where they are challenged to a series of questions from the Machine.

The game – Human Vs Machine – challenged people to technology-based trivia questions, changing daily, and offering the chance to win £1,000 of gadgets.

The campaign, designed by Creative Orchestra, is now live at various outdoor sites in and around London including Oxford St, Camden, Chelsea, Kensington, Shoreditch and Marylebone Road below.

Human Vs Machine Marylebone Road

To take part, keep your eyes out for participating bus stops at a street near you over the next few weeks. Good luck!


Chris Harris
May 1st, 2013 - 1 min read
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