Marketers know that social media is an important tool for any brand – Facebook and Twitter create direct dialogue between consumers and their favourite brands while images on Pinterest have been proven to drive sales as a direct result.   But more is expected and retailers now have to…

Yesterday I was made aware of an upcoming record ‘Lazaretto’ by Jack White (of White Stripes / Raconteurs fame) by a good friend Andy. Not that amazing so far, musicians release records all the time right? Well, the interesting bit was the format of the record, a vinyl release….

With today’s release of Google’s collaboration with Warner Bros “A Journey Through Middle-Earth” I thought I’d have a look at some of the most creative uses of Google Earth, starting with the former.   Middle-Earth Google has teamed up with Warner Bros for their latest experiment, which brings Middle-Earth…

Can you expand your mind and learn things whilst on Twitter? Absolutely! The recent development of a new Twitter experiment called “Event Parrot” got me thinking about how Twitter is a Social Media hub for all sorts of information, whether it be News, Facts or Entertainment.   So as a…

So Instagram have released their Vine impersonation; a Vine which is 15 seconds- 9 seconds longer than its predecessor- and has allegedly fixed all the flaws. So it’s one day old but here’s a run down of some best brand usage so far. Qudos also to the dancing pentagenarian….

Here’s our run down of people we think you need to be following on Twitter and don’t worry there’s not a Rio Ferdinand in sight… 1) @DeathStarPR Behind every great hero is a great PR team It’s totally okay to break up with someone if they say ‘The Phantom Menace’…

Here at Harkable Towers we are in the process of doing some really exciting charity work with Miracles on their brilliant 50 Children 50 Artists campaign. We’ll have more details about that on the blog soon, but the work got us thinking about some of the finest social media…

It’s Friday night! So here’s a little aggregator of some of the coolest stories from around the web from the last 7 days  First up, what’s the solution to a political crisis after diplomacy has failed? Fizzy caffeinated pop of course! Or at at least that’s what Coca Cola would…

To launch the new Stress Protect Deodorant, NIVEA teamed up with ad agency Felix & Lamberti to hoodwink airport travellers to capture the ultimate stress test. By filming innocent passengers waiting for the departures, put stress on both the participant and viewer which begs the question how far will…

Vine came along this week (it has in fact been live for a while but the fresh publicity came from Twitter’s acquisition and integration of the 6-second video-sharing network), hoping to be the social video service which would prove there can be an ‘Instagram of video’. The jury is…