Sep 18, 2012

All You Need To Know About The Art Of Copywriting [Infographic]

Chris Harris
Sep 18th, 2012 - 1 min read

Copywriting is an art-form and should be respected alongside any other creative discipline. Just as I write this blog I am thinking of a catchy opening paragraph to tease you into reading further as these are the most important sentences following the blog title…

I hope I’ve still got you at this point…

Copy can take many forms, be it a slogan, tagline, headline, letter, script, white-paper – and with these different situations there come many rules and guidelines a copywriter has to be mindful of. I sourced this concise yet comprehensive infographic below which is an excellent introduction into copywriting.

The 6 key elements of copywriting to be aware of as outlined in the infographic, are as follows:

1 – Audience

Who will read the copy? What are their likes, priorities, worries and dreams? What situation will they be in when they read the copy?

2 – Features

What does the product or service do? How does it work? What is new, different or unique about it?

3 – Aim

What do we want to achieve with this copy?

4 – Benefits

How do the features relate to the audience’s needs and desires? How will the product or service help them?

5 – Strategy

How are we going to present the features in order to achieve our aim? Which features/benefits are most important?

6 – Desired customer reaction

What do we want people to do, think or feel when they read the copy?


The Art Of Copywriting Infographic

Infographic via

Chris Harris
Sep 18th, 2012 - 1 min read