Facebook has recently announced their new Retail Centre for small and medium-sized businesses (SMBs) in the UK. Below is a video on the 5 Facebook Marketing Tips for Retail Success:
You can also download the handy cheat-sheet below and also see some good case studies from businesses who’ve been successful in this sector on Facebook.
To busy to read the cheat sheet? Well here’s what you need to know…
1) Create a business page – you need a place to start
2) Buy targeted ads – use Facebook’s own ad platform to acquire fans
3) Engage fans with good quality content – give people a good reason to follow your business
4) Share interactivity on your page via Sponsored Stories – again buy more ads, but with a social context to viewers
To sign-up head over to Facebook UK’s retail page
The two Facebook retail case studies can be found here:
Do you think this resource is helpful to Facebook marketer’s or does it not go far enough to support retailers on Facebook?
Let us know in the comments…