Paramore ‘Your Now’ Personalised Album Cover Campaign

 Social Media Strategy, Web Design & Development

A social application that offers Paramore’s fans to create their own album cover of themselves and friends, using the band’s album artwork

The Brief

Best-selling US band Paramore returned with a new self-titled album featuring the single ‘Now’. Warner Music International were keen to launch the new single track with an innovative digital campaign celebrating the bond of friendship using a social app which appealed to the band’s global audience and activate them to spread the word on social media.

Our Approach

We created a Facebook app which deconstructs the cover of ‘Now’ and weaves photots of the user’s friends into the artwork, producing unique and shareable images for fans. The app was built using HTML5 and worked cross-device from desktop to smartphone. It features an intuitive, easy interface making it fun to experiment with the millions of possible combinations and share the results across Facebook, Twitter and Tumblr.

Paramore You Now

Paramore Social Media App

Paramore You Now Social App

Highlights
The app was promoted globally to the band’s fan-base
Over 35,000 individual covers were created by Paramore fans and shared on social media

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