#OnePieceXmas Calendar

 Digital Strategy, Design & Development, Social Media Marketing

A social commerce giveaway campaign on the lead up to Christmas.

The Brief

OnePiece were looking for a cool destination microsite and social media campaign to promote a number of deals and exclusive content for their fans on the run up to their busy Christmas season. The site needed to be fit for both desktop and mobile visitors, and be easily updated in line with customer demand for products and availability.

Our Approach

We created #OnePieceXmas which in advent-calendar style offered OnePiece customers a new deal every day in the run up to Christmas. Giveaways ranged from discounted offers on products from the OnePiece range, through to amazing deals that could be unlocked through social sharing on Facebook and Twitter. To manage a fluid promotion where deals and offers were changing often, the microsite also had a bespoke CMS to manage all the calendar content.

Highlights

Many products became sold-out during the campaign

OnePiece’s busiest Christmas period to date

The campaign hashtag #OnePieceXmas reached over 2.9m people worldwide on Twitter

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