Social Media Content, Community Management
A variety of topical, relevant and shareable content including images, videos, Vines and Instagram.
The original and best onesies come from Norway’s OnePiece – an edgy youth fashion brand enjoying huge success and with even bigger ambitions. Their ongoing brief to Harkable is to use social and digital to grow their audience in increasingly innovative ways and be a best-in-class brand in social media.
We manage OnePiece’s global social media audience of 1.3 million with a blend of community management, topical and relevant content, regular promotions and larger campaigns, all focusing on raising awareness, growing the audience and increasing sales online.
Combining the core channels such as Facebook & Twitter, we also experiment with newer platforms such as Instagram and Snapchat, which connect well with the brand’s youth-orientated audience. The role of social media is key to demonstrating the brand values and lifestyle that OnePiece customers are living and aspire to.
In our first quarter of working with OnePiece:
31% uplift in traffic via social media channels to OnePiece.com
12% growth of social media audiences (aggregated across networks)
35% uplift in organic reach on Facebook