Mar 12, 2012

Who Is A Typical User on Pinterest?

Chris Harris
Mar 12th, 2012 - 0 mins Less than a minute read

Content sharing site Pinterest has been receiving a lot of attention in recent weeks. Having being praised as the fastest growing social media site driven by women, what makes a typical user of the platform?

According to the latest infographic published by digital advertising agency Modea, Pinterest’s users are:

  • 68% Female
  • 28% are well-off
  • On the site for 16 minutes per visit
  • 50% with children
  • Most likely to be 25-34 years old (27%)

Pinterest Audience Infographic

How are you and your brand using Pinterest?

Chris Harris
Mar 12th, 2012 - 0 mins Less than a minute read
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