English indie rock band The Vaccines have called on their fans to help them create their upcoming video promo for ‘Wetsuit’, their new single.
Fans have to take advantage of the new tagging feature on photo sharing network Instagram (currently with over 5 million members), by using #vaccinesvideo against any shot of them enjoying the summer festivals to ‘share your epic summer’. Any photo using the hashtag will be displayed in a gallery courtesy of the Instagram API.
It’s great to see bands experimenting with new ways of content creation and sharing via social media, and many more will follow on Instagram for sure as they roll out features such has hashtagging.
Take a look at the clip below to see how it works…