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YouTube Consider Paid, Ad-Free Subscriptions YouTube are considering giving viewers the option to watch ad-free videos for a monthly subscription fee marking a big change from the advertising-only approach. YouTube CEO Susan Wojcicki says “YouTube right now is ad-supported, which is great because it has enabled us to scale to a…

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Facebook Introduces new Ad Targeting Facebook has launched new minor targeting options for advertisers including friends of newly engaged users, newlyweds and recently moved users. New ad campaigns gives the newer “ad sets” the ability to feature targeting, placements and bidding – great news for smaller businesses who can use targeting without…

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Friend to Friend Payments Through Facebook Facebook Messenger is all set up to allow friends to send each other money according to screenshots taken by Stanford student Andrew Aude. After adding debit card details in Messenger, or using an existing one on file with Facebook friends can send payments…

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Apple Reveals iPhone 6 All eyes were on Apple on Tuesday as they unveiled  the iPhone 6, iPhone 6 Plus (its first phablet) and the Apple Watch. Reviews (and parodies) were mixed – CEO Tim Cook also revealed a new mobile-payments platform, Apple Pay, which will be compatible only with the new iPhones and, when it…

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  Launched earlier this summer the new Twitter Analytics Dashboard has opened up real time Tweet measurement. Finally.   Up until now your tweet’s impact was measured largely by how many retweets and favourites it received – while this will still be visible, the new Twitter Analytics dashboard will…

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  Instagram has launched a brand new standalone app – Hyperlapse. It promises to make your videos look like something only thousands of pounds worth of rig equipment could have previously (and it’s been already proved hugely popular, leaping to the top of app download charts within hours of…

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From the role of paid media to key engagement metrics, the social media landscape has already seen huge transformation in 2014 with more platforms and brands jostling for attention than ever before. Mobile continues to play a key role with 71% of all social users accessing their chosen platform from…

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Vine Introduces All New Features The new Vine Camera from Vine on Vimeo. To the relief of creatives and budding Vine stars alike the app announced a new function allowing users to edit and upload existing videos from their phones. This function is set to drive sign ups with…

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Marketers know that social media is an important tool for any brand – Facebook and Twitter create direct dialogue between consumers and their favourite brands while images on Pinterest have been proven to drive sales as a direct result.   But more is expected and retailers now have to…

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Introducing Promoted Videos On Twitter Twitter has announced the beta launch of promoted video for advertisers – another extension of the Twitter Amplify program only this time advertisers also have the option of using promoted accounts and promoted tweets. Video has seen real growth as a storytelling medium with marketers more willing than ever…

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