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Yes it’s true. Advertising folk LOVE social media. So much so that 71% of advertising/marketing professionals say they pay attention to brand posts in their Facebook news feed “all of the time” versus 23% of the general population… Maybe they’re also good at bending the truth a little? Here is…

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Why do consumers choose to engage with a brand in social media? This is a popular question pondered by many digital marketers, and a new study by Econsultancy and research firm Toluna has generated some significant findings. The firms surveyed over 1,000 consumers in Australia, and of those who responded to the…

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