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With over 200 million active monthly users and 60 million photos shared every day, Instagram is one of the fastest growing social networks in history and today 86% of the world’s top brands have accounts – that’s 71% more than this time last year. That’s not to say every…

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YouTube Consider Paid, Ad-Free Subscriptions YouTube are considering giving viewers the option to watch ad-free videos for a monthly subscription fee marking a big change from the advertising-only approach. YouTube CEO Susan Wojcicki says “YouTube right now is ad-supported, which is great because it has enabled us to scale to a…

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Facebook Introduces new Ad Targeting Facebook has launched new minor targeting options for advertisers including friends of newly engaged users, newlyweds and recently moved users. New ad campaigns gives the newer “ad sets” the ability to feature targeting, placements and bidding – great news for smaller businesses who can use targeting without…

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Say Hello to #Ello   While still in Beta, all eyes were on new social network Ello last week – Ello doesn’t sell ads or data about you to third parties – not that it’s stopped brands trying to get in on the action, Sonos were actually the first brand on Ello….

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Instagram is booming. The photo-sharing social network is seeing huge engagement for both users and brands, and is becoming our #1 network for our clients, so more and more effort is being put into mastering this 200m-strong marketing channel. Below are a whole load of tips for testing and…

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  It’s the start of a new year, 2014 to be precise and one which promises for continual evolution and change in the social media marketing world. As predictions are fun to do I thought I’d get down where I think the industry will go this year.   The…

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A recent survey from Regus ‘A Social Recovery: A Global Survey Of Business Social Networking’ has highlighted the use of social media as a marketing channel for businesses worldwide. In the graphic below, we can see the annual increase in the use of social media for customer acquisition in…

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