social media strategy

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  Social networking sites dissolve age-old communication barriers, such as those between companies and consumers, allowing brands to directly interact with existing and potential customers in a way that isn’t possible through other media or marketing channels.   Brands can respond quickly and personally to complaints, provide instant assistance,…

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  Facebook continues to add to its ad-targeting options for to help reach both existing and new customers, allowing greater options for marketers to run campaigns to promote their content and services on the social network. Handily, Facebook advertising platform Qwaya created an infographic that lays out strategies for…

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