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Twitter Knows What Apps You’re using Twitter has been trying to send more targeted ads into your social feed for a while now but it’s latest approach might just the most intrusive yet. Twitter has revealed that their mobile app will soon start tracking what other apps you’ve dowloaded to your…

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Facebook Introduces new Ad Targeting Facebook has launched new minor targeting options for advertisers including friends of newly engaged users, newlyweds and recently moved users. New ad campaigns gives the newer “ad sets” the ability to feature targeting, placements and bidding – great news for smaller businesses who can use targeting without…

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Friend to Friend Payments Through Facebook Facebook Messenger is all set up to allow friends to send each other money according to screenshots taken by Stanford student Andrew Aude. After adding debit card details in Messenger, or using an existing one on file with Facebook friends can send payments…

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Barbie Joins LinkedIn In the last 150 years Barbie has had 55 different jobs with the latest, according to her new LinkedIn profile, being Dreams Incubator. Since the profile went live two weeks ago, Barbie has been posting about different female entrepreneurs, giving career advice and sharing her thoughts…

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In a recent study by Nielsen and Facebook, the social networking giant has revealed some interesting stats for the UK’s usage of the site. If you ever needed to convince someone for investing in a Facebook strategy, these figures should help… The key stats are: 27 million Brits using…

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Facebook has recently announced their new Retail Centre for small and medium-sized businesses (SMBs) in the UK. Below is a video on the 5 Facebook Marketing Tips for Retail Success: You can also download the handy cheat-sheet below and also see some good case studies from businesses who’ve been…

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We’ve all been in that meeting when there’s a big debate about when to send that tweet. Well fear not, as RadiumOne have just produced this great infographic which details the peak times for sharing content on social media. The report includes nuances between platform, device, content-type and even geography and…

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Why do consumers choose to engage with a brand in social media? This is a popular question pondered by many digital marketers, and a new study by Econsultancy and research firm Toluna has generated some significant findings. The firms surveyed over 1,000 consumers in Australia, and of those who responded to the…

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Are small businesses fully appreciating how social media can fit into their marketing strategies? According to recent research released by eMarketer, it is apparent that many small businesses are confused about how engagement in social media can help benefit their company. Over half of the small-business decision-makers surveyed in…

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