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  Social networking sites dissolve age-old communication barriers, such as those between companies and consumers, allowing brands to directly interact with existing and potential customers in a way that isn’t possible through other media or marketing channels.   Brands can respond quickly and personally to complaints, provide instant assistance,…

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Last week it was announced that following the sunsetting of Oink by Milk, their founder and former Digg CEO Kevin Rose would be joining Google. Cue speculation for what the social media veteran will bring to help Google’s efforts to take social market share away from Facebook. So here…

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