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  Social networking sites dissolve age-old communication barriers, such as those between companies and consumers, allowing brands to directly interact with existing and potential customers in a way that isn’t possible through other media or marketing channels.   Brands can respond quickly and personally to complaints, provide instant assistance,…

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In a recent study by Nielsen and Facebook, the social networking giant has revealed some interesting stats for the UK’s usage of the site. If you ever needed to convince someone for investing in a Facebook strategy, these figures should help… The key stats are: 27 million Brits using…

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