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84% of people make purchases after reading reviews on a blog according to new research from market research agency Research Now. Bloggers have become an essential tool in any marketers online toolkit but just what role do they play in the path to purchase? Over half of those studied…

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Facebook At Work To Launch In January If you’ve ever been caught out with colleagues getting a little too personal with your profile then Facebook‘s new social network might be for you. Set to launch in January, Facebook have announced Facebook at Work, a network set to rival LinkedIn that will…

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Facebook Says Thanks With Christmas (and thanksgiving if you’re across the pond) just around the corner Facebook have announced a new tool to let users pull together personalised video cards to share with their friends. Say Thanks uses a combination of pre-built themes and user posts and photos that can…

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Knog, the Melbourne-based lighting and accessories brand, announced today that they have appointed London-based agency Harkable to work with them on social media marketing. Initially, Harkable will focus on a social campaign for Knog’s marquee product the is designed…

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Just one day in and everyone is gripped with World Cup fever – here at Harkable we’re no different. To celebrate we’ve built a World Cup hashtag tracker app – over the duration of each match we’ll be tracking tweets with the #hashflag of each team to see who’s…

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Facebook pass 1 billion mobile users and launch FAN After revealing 1 billion mobile users – a 34% increase in just one year – Facebook have launched the Facebook Audience Network. This mobile ad network will let developers target both standard banners and custom ad units using Facebook data….

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The last 12 months have been rather busy for us, and not least on our blog. With the team growing, many more authors have become regular posters. When reviewing the blog performance over the year we found it interesting to look at what were the top performing posts and…

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With this week’s announcement of the new Twitter profiles to include a header image, optimised for iPad and mobile devices, we’ve put together a few of the best designs we’ve seen from who we are following on Twitter… @innocentdrinks @ministryofsound @RWW  @PSFK @boxpark @glueisobar @IGNUK @DHgovuk @DownloadFest @harkable (sorry, couldn’t…

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It’s Infographic Tuesday! And with that, a great infographic that promises to answer the biggest question in advertising – what does it take for something to go ‘viral’? The main points below (particularly the first three sections) should apply to everything you do online. Print it out, put it…

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Yes people, there’s a new discipline in digital marketing. PIO – Pinterest Image Optimisation! It’s, y’know, like SEO but more quilts and cupcakes! So to help you rule the pinwaves and boost your chances of being repinned all over 2012’s hottest social network, Pinnable Business have gathered some top tips in…

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