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What email errors can you avoid today to get better results? We’ve rounded up the eight most common, and easily fixable, mistakes in email marketing. Mistake #1: Poor Segmentation Content relevancy is the number one issue for the email marketer. Without segmentation, you have no real relevancy. The best…

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When should you send your email marketing campaign to maximise the response rate? There are many theories – never on a Friday afternoon (clients are in the pub), either mid-morning or mid-afternoon, not over lunch, not after 6pm – but what if we let the data do the thinking…

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